2017 MADA Annual Meeting
Thursday, December 7
Hyatt Place at the Suburban Collection Showplace, Novi
Dealer / Manager Session at 10:00 a.m.
General Sessions Begin at 11:00 a.m.
|2017 Diamond Sponsors|
|2017 Platinum Sponsors|
|2017 Silver Sponsors|
|2017 Bronze Sponsors|
Fenner Melstrom & Dooling PLC
BMO Harris Bank
PNC Financial Services
|Thank you for your support and participation!|
(1:15 pm) Dr. Kevin Elko, Keynote
Proudly presented by Morgan Stanley
MADA is very excited to announce that our keynote speaker for the MADA Annual Meeting will be Dr. Kevin Elko. Dr. Elko is a strategic consultant for leading businesses, an inspirational author, and motivator for numerous NFL and collegiate teams. He spends his time doing motivational work with teams such as The Dallas Cowboys, The Miami Dolphins, The University of Nebraska, Rutgers, LSU and the University of Alabama.
His appeal in the sports world translates directly to the corporate arena, where he focuses on helping organizations in the areas of leadership, goal setting, and motivation. He has worked with numerous corporate clients such as Tyson Foods, Morgan Stanley, and Merrill Lynch.
This year’s MADA Annual Meeting offers a unique opportunity to hear an incredibly positive, motivational keynote from this highly regarded speaker. Please add Thursday, December 7, 2017 to your calendar and make plans to attend the Annual Meeting at the Hyatt Place Novi at the Suburban Collection Showplace.
This year’s keynote presentation is proudly presented by Morgan Stanley, one of MADA’s key investment advisors.
Learn more about Dr. Elko >> www.drelko.com
(10:00 am) Patrick Anderson, Anderson Economic Group
Special session for dealers and general managers only
MADA will offer a special morning session for MADA dealers and general managers only. As we have heard from many dealers, manufacturers have recently been placing new requirements on their franchised dealers.
To discuss this, we will be joined by Patrick Anderson, principal and CEO of Anderson Economic Group (AEG). An expert consultant in the automotive industry, Mr. Anderson will provide information about the changing manufacturer expectations and how dealers can look out for their interests. Discussion topics include: sales effectiveness, metrics and market territories.
Learn more about Anderson Economic Group >> www.andersoneconomicgroup.com
(11:00 am) Derc Teschler, Dealer121
Use your data to increase sales and service
How can dealers increase sales and service traffic while eliminating waste? The answer is really quite simple – start with your data! If you can’t track what your marketing dollars are doing, you probably shouldn’t be spending them. During this year’s Annual Meeting, attendees will hear from Derc Teschler with Dealer121 who can help answer the age-old question: is my marketing working?
Mr. Teschler will show you how to use the data you have, track your marketing dollars and ultimately drive more sales and service to your business.
Learn more about Dealer121 >> www.dealer121.com
(12:00 pm) Lunch, board meeting and Annual Meeting
(2:30 pm) Networking reception