2018 MADA Annual Meeting
Wednesday, December 5
Kellogg Center, East Lansing


Please thank the following 2017 sponsors for their support.  Information about the 2018 event will be added soon.

 2017 Diamond Sponsors
bcbs zurichcolor ADA logo with text
2017 Platinum Sponsors
GCSI CVR-logo-RGB-180 madsif-logo
2017 Silver Sponsors
 dri wide
Merchants-Bonding-Company AF_Logo_cmyk_light
2017 Bronze Sponsors

 ADESA Flint

Federated Insurance

Fenner Melstrom & Dooling PLC

Ally Financial


 BMO Harris Bank N.A.

PNC Bank – Dealer Finance Group


ADRS / Ralph C. Wilson Agency

RouteOne LLC

Smith & Johnson, P.C.

Thank you for your support and participation!



Don’t Become Extinct! Join the Sales Evolution (1:30 pm)

Keynote Speaker, Shawna Suckow

Welcome to the era of Relationship Marketing! Consumers all over the world are evolving and changing, and American consumers are particularly different than they were just a few years ago. Following the recession, buyers changed how they behave, how they prefer you to connect with them, and how they make their buying decisions. The days of cold calling are over, and buyers don’t respond to email anymore. They’re using technology and procurement processes more and more to lock you out of their process. Is the traditional sales role dying? What’s a salesperson supposed to do?

Hear from Shawna

Create a strong dealership employment brand (10:00 am)

Kevin Baumgart, Hireology

Many dealerships are also feeling pressure to hire people who can speak the same language as these new consumers. Kevin will provide best practices to leverage a strong employment brand with a consistent hiring process to drive higher performance, improved gross and ultimately a reduction in costs.

Other meeting topics include:

  • Dealership lot lighting 101. Outdoor lighting is important so customers can view your vehicles, but it also provides important overnight security benefits. What does outdoor lighting cost your business, and what are your options? (11:00 am)
  • Board Meeting, Annual Meeting & Lunch (11:45 am)
  • A review from James Fackler with the Secretary of State’s office about upcoming SOS changes dealers need to be aware of. (12:30 pm)