2018 MADA Annual Meeting
Wednesday, December 5
Kellogg Center, East Lansing
Please thank the following 2017 sponsors for their support. Information about the 2018 event will be added soon.
|2017 Diamond Sponsors|
|2017 Platinum Sponsors|
|2017 Silver Sponsors|
|2017 Bronze Sponsors|
Fenner Melstrom & Dooling PLC
BMO Harris Bank N.A.
PNC Bank – Dealer Finance Group
ADRS / Ralph C. Wilson Agency
Smith & Johnson, P.C.
|Thank you for your support and participation!|
Don’t Become Extinct! Join the Sales Evolution (1:30 pm)
Keynote Speaker, Shawna Suckow
Welcome to the era of Relationship Marketing! Consumers all over the world are evolving and changing, and American consumers are particularly different than they were just a few years ago. Following the recession, buyers changed how they behave, how they prefer you to connect with them, and how they make their buying decisions. The days of cold calling are over, and buyers don’t respond to email anymore. They’re using technology and procurement processes more and more to lock you out of their process. Is the traditional sales role dying? What’s a salesperson supposed to do?
Create a strong dealership employment brand (10:00 am)
Kevin Baumgart, Hireology
Many dealerships are also feeling pressure to hire people who can speak the same language as these new consumers. Kevin will provide best practices to leverage a strong employment brand with a consistent hiring process to drive higher performance, improved gross and ultimately a reduction in costs.
|Other meeting topics include: