The Michigan Automobile Dealers Association (MADA) is a statewide non-profit trade association that represents the unique interests of the more than 600 franchised new-vehicle dealerships in the state.

Founded in 1921, the East Lansing-based association works to protect dealers from unfair regulations and legislation on both the state and national levels.

MADA is the dealer’s partner in business working to improve the ethics and general welfare of the retail automobile industry in Michigan.

Our Mission

  • Represent member dealers individually and collectively
  • Provide professional services to its members
  • Protect and promote the interests and image of the franchised automobile dealers
  • Optimize the present and future value of the automotive franchise system

Did you know MADA is a registered Michigan State Historic Site?