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This event is complimentary for MADA dealers and staff. Register today!



11:30 am : networking
12:00 pm : lunch
12:30 pm : business updates
1:00 pm : keynote speaker



Tuesday, May 14, 2024
Eagle Eye Banquet Center

15500 Chandler Rd.  |   Bath Twp, MI 48808

The Dealership of TOMORROW!   

A look ahead at the trends swirling around and impacting our American auto industry.



To make quality use of your time, we have arranged an agenda that allows attendees to network, enjoy lunch, and hear from an industry expert all in one afternoon. This is an excellent program for dealers and decision makers.


Keynote Speaker  |  GLENN MERCER

Glenn Mercer is an independent automotive researcher with over 35 years of automotive experience. Beginning in 1985 at a Certain Consulting Firm, he was a partner in the automotive practice, participating in hundreds of client studies. He has been a sole practitioner since 2006. In addition to project work for investment firms, he has been an advisor to industry entities (including NADA) a board member for automotive firms, an expert witness in automotive cases and a lecturer on automotive economics in academia. Prior to beginning his automotive career at McKinsey, he worked at first the CIA and then at BP. He has been president of the Society of Automotive Analysts and director of the International Motor Vehicle Program. (He once owned a Zanardi NSX but sold it, which says something about his ability to forecast!)


If you have any comments or questions reach out to MADA at (800) 292-1923.


2024 Signature Sponsors

Blue Cross Blue Shield Blue Care Network of Michigan logo ACV Auctions logo Michigan Auto Dealers Self Insured Fund (MADSIF) logo
American Fidelity logo, a different opinion CAPTRUST logo
CVR logo