Date: 10/07/2026
Time: 1:00 pm - 2:00 pm
If it feels harder to land great candidates than it used to, you’re not imagining it. The best sales and service talent has more options than ever.
Join Jeff Sophiea with Michigan-based IdealTraits for an educational session discussing actionable strategies you can bring to your dealership immediately. Jeff will also share current automotive hiring research and benchmarks throughout the presentation so dealers can compare what they’re doing today against what top-performing dealerships are doing.
Here’s what’s on the webinar agenda:
- Why your best candidates may be choosing another dealership
- What top salespeople and technicians actually want in today’s market
- How to communicate with top candidates faster, while using automation to save your managers and recruiters time
- The hidden cost of making the wrong hire
- Why some dealership job ads attract better talent than others
- How to spot high-potential candidates beyond the resume
Hosted through Zoom – Register Today
Who should attend: Dealer principals, GMs, HR managers, and anyone involved in hiring for sales or service roles.
** This program is presented by a third party. MADA has not reviewed or endorsed the information being presented. **
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