The Center for Automotive Research (CAR) is conducting a statewide assessment of workforce needs in Michigan’s automotive industry on behalf of Michigan’s Department of Labor and Economic Opportunity and the Michigan Automotive Workforce Hub. Your insights are essential.

The goal of this assessment is to gain awareness about the changing workforce needs of automotive industry employers in Michigan, particularly in the context of auto industry shifts, including changing vehicle technology, new propulsion systems, and policy.

As dealership owners and managers, you’re experiencing firsthand how the EV transition is changing workforce needs. Your sales teams need new skills for EV education, service technicians require electric vehicle training, and hiring demands are evolving rapidly.

To assist in identifying workforce challenges and opportunities over the next 3-5 years, dealership owners and managers are being asked to participate in a confidential interview and a brief survey (now open through November 7). Please read more about the survey here or contact Lisa Krusemark at ekrusemark@cargroup.org

Results from the assessment will be used to inform state policy makers and workforce development agencies in an effort to develop resources for Michigan automotive businesses.