Time Dealer of the Year award, in partnership with Ally logo

Joe Falzon recognized for community service & industry accomplishments

MADA would like to congratulate Joe Falzon, owner of Signature Ford Lincoln in Owosso, as well as Signature Ford of Perry.  Mr. Falzon was nominated by MADA members for the 2018 TIME Dealer of the Year. He was one of a select group of 47 dealer nominees from across the country honored over the weekend at NADA’s 2018 NADA Show in Las Vegas.


Please help us recognize other dealers around Michigan for their exemplary community service.

Michigan’s new car dealers are some of the most supportive and involved businesses in the state. Dealers support local education through sponsorships and scholarships, and they give generously to numerous community organizations and programs.  Do you know a dealer who exemplifies what it means to be an upstanding community member and business leader? If so, please help MADA recognize these dealers with a nomination for the TIME Magazine Dealer of the Year Award. The TIME Dealer of the Year program honors new-car dealers in America who exhibit exceptional performance in their dealerships and perform distinguished community service.

Review the dealer nomination form (here) and nominate a dealer you believe deserves to be recognized for this prestigious award.

Michigan History: Schaefer & Bierlein Chrysler (1852)

One of the oldest, continuously operating dealerships in the United States.

George M. Schaefer opened his blacksmith and woodworking shop in 1852. In 1890, his son, George A. took over the business and a few years later, in 1905, they teamed up with their first partner, George Rummel. Barney Schaefer later joined the family business after attending auto school in Detroit where he was trained in mechanics, testing and demonstrating automobiles.  He sold the company’s first car in 1914.


When Elmer Schaefer returned from WWII, he and his brother-in-law, Duane Bierlein purchased the Rummel half of the partnership, and Schaefer & Bierlein was born in 1954. Duane and his son Randy purchased the Schaefer half of the business in 1983. They kept the name, as well as the dedication to progressive thinking and customer satisfaction that Barney had when he sold that very first car more than 100 years ago.


Today, six generations later, Randy and his sons Kyle and Craig continue to provide superior customer service to customers in and around Frankenmuth, Michigan.



Michigan Industry, Manufacturing and Mining Facts

  • Traditionally, Michigan has led the nation in the production of passenger cars and assembled trucks.
  • The nation’s number one producer of canned baby food is located in Fremont.
  • Michigan has one of the world’s greatest chemical centers, in Midland.
  • One of the largest pharmaceutical laboratory buildings and pharmaceutical manufacturing facilities is located in Kalamazoo.
  • Michigan is one of the leaders in the production of salt.
  • Michigan has the world’s largest limestone quarry, in Rogers City.
  • The Lake Superior district in the Upper Peninsula is part of one of the greatest iron ore-producing regions in the world.


Read more >> Getting to Know Michigan

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“Tent” Sale Requirements

To ensure the most success for your temporary or “tent” sale, please remember to first obtain the necessary approval from the State of Michigan. Temporary sale locations must be properly licensed with the Department of State and are permitted only within a dealer’s county of licensure.
Temporary sales may include a “tent sale” or a similar event during which vehicles may be displayed and sold for a specified length of time. There is no cost to obtain licensing for a temporary sale. However, the following must be provided 15 days prior to the sale for the state to review and approve:

  • Vehicle Dealer Supplemental Location Application form (link)
  • Michigan Vehicle Dealer Close Out Statement for Temporary Location form(link)
  • Enclose either a franchise approval to sell new vehicles at the sale location, or self-certify that you have authorization to sell new vehicles at the sale location during the dates specified. If only selling used vehicles at the off-site location, you will need a letter signed by the owner stating that the dealership will only be selling used cars.  **Sample letters**

If you have questions please call Jean Quinn at (800) 292-1923 or email jquinn@michiganada.org. Completed forms can be returned to MADA via fax at (517) 351-3120 or by email to Jean. Forms will be reviewed for accuracy and forwarded to the state for processing.