Participating dealers receive compensation and retention data


The NADA Dealership Workforce Study is the only authoritative and comprehensive examination of dealership compensation, benefits, turnover and retention, hours of operation, demographics, and work schedules. This study provides valuable compensation and retention data on over 60 dealership positions. All data submitted is confidential and no identifiable information is shared.

Participating dealers will receive:

  • Custom Comparison Report – How Your Dealership Compares – how your dealership(s) stack up to comparable dealerships in the nation, region, sales volume and either luxury or non-luxury brands.
  • 2022 NADA National & Regional Trends in Compensation, Benefits & Retention Report – Comprehensive report with analysis of the 2021 calendar year payroll data submitted by the participating members. Summary of benefits, demographics trends, luxury vs. non-luxury comparisons and regional highlights.
  • Access for one year to the NADA Database Search Tool – online database with compensation and retention data from over ten years of NADA Dealership Workforce Studies. Allows you to custom search data for 60+ positions and narrow search to brand, state, city or even zip-code.

NADA dealers who choose not to participate are not eligible for a custom comparison report. However, the Trends report can be purchased (2021 version is $499). These materials are provided for free to those who participate.