In 2016 NADA commissioned research on how the American new-car franchised dealership system is evolving, looking at trends ranging from the rate of consolidation of ownership to the potential impact of electric cars, with a target forecast date of 2025. The final report was released in 2017, and was well received.

As the world continues to evolve, NADA asked for an update of the report, and a corresponding extension of the forecast period, to the late 2020s. The final report will be released in late 2019, and presented at NADA 2020 in Las Vegas. MADA is offering our members the opportunity to see the results prior to the NADA Show, in a detailed presentation by the lead researcher, Glenn Mercer.

All dealerships are experiencing change of various levels. As an association, we are helping with a greater number of licensing changes. We are communicating with manufacturers on behalf of dealers, and we know dealers are talking about methods to manage the changing customer shopping patterns and expectations.

This presentation from Glenn Mercer is important to dealers who want valuable insight into the dealership of tomorrow. What do you need to be doing now to be prepared down the road?


Please add this year’s Annual Meeting to your calendar:

December 4, 2019
Kellogg Center, East Lansing