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MADA encourages Michigan dealers to take part in the NADA Workforce Study. The information collected from dealers will later be used to show the economic importance of franchised dealers in Michigan and the nation. Especially now, with a vastly different Michigan Legislature, this economic data is important to show the value of Michigan’s dealerships to our state’s economy.

The data is also a valuable resource for dealers who use it to compare their dealerships against aggregated data from peers across the nation and region, right down to dealerships selling the same brand in Michigan.

This study is a complimentary program offered to NADA members. In order for Michigan dealers to get the greatest benefit, we need a large percentage of Michigan dealers to participate. If you participate annually – thank you. If you have not done so previously, please consider doing so this year. The results to your dealership and our association are worth the effort put in. Learn more at